Maximum Marketing Exposure
Dedicated, True Professionals
Marketing Your Home 24/7/365
Don't Settle For Less!
Maximize Your Exposure to Maximize Your Proceeds
The more you understand about our aggressive marketing program, the more impressed you will be. Never again will you consider paying higher commission fees! With our success proven plan, you receive complete professional “full service” marketing of your home and save money with our low commission rate. It is without question one of the best values around in real estate! It’s a best value, not simply because of the low commission rate, but because of the exceptional service and marketing you receive.
And, with our unique team approach, you will never have to worry about missed showings on your home to prospective buyers – we will always have an experienced, licensed agent ready to show your home when the prospective buyer wants to see it.
What do we mean by “full service”? It means we do all of the work in marketing, promoting,handling inquiries, showings, open houses, advertising, internet marketing, completing contracts, addenda, negotiations, disclosures, assisting with inspections, appraisers, lenders, co-operating agents, and then attending the closing with you. You can relax and let us do all the work while you save money with our low commission and no hidden fees.
Our Marketing Plan
Pricing – We complete a comparative market analysis that will evaluate your property to similar homes in your surrounding area. This helps us set the best price for your home so it will sell within your time frame.
Staging – We help you stage and prepare your property for the active market which will generate more showings and create a stronger marketing and negotiating position. Besides giving a better impression when buyers view your home, a properly staged home will photograph better as well.
Vermace Realty Yard Sign – Our eye-catching yet tastefully designed sign will provide your home immediate exposure.
Key Box – We will place an infrared Keybox securely on your property which gives greater flexibility and control over access to property keys and showings of your home. We can track agent showings, inspections and more through the keybox system.
Multiple Listing Service (MLS) – A service available to all Realtors who are members of the local Board of Realtors. We input multiple quality photos and detailed information about your property. This service exposes your home to all 400 plus area Realtors as well as on the internet through home search websites connected to the Multiple Listing Service like IowaCityAreaMLS.com, SeeIowaHomes.com and Realtor.com.
VermaceRealty.com – This is our exclusive website that updates daily and provides detailed information about your property. Current research shows that over 90% of all home buyers begin their search on the internet. If your home your home is not getting internet exposure you are only capturing 10% of the market. When you list with Vermace Realty your home will have internet exposure with its very own webpage displaying the finest features of the home. All marketing materials will contain our website address for buyers to view your property. Our site receives global and local web exposure through links to VermaceRealty.com, Realtor.com, SeeIowaHomes.com, Google, Yahoo, AOL, Harmon Homes, Homescape, Zillow, Overstock, CyberHomes, Trulia, Oodle, Edgio, Trulia, Vast, PropSmart and many, many more. We provide and enhanced listing service on Realtor.com. This service allows for the addition of multiple pictures, linking virtual tours, creating scrolling text headlines, adding custom descriptions to properties and promoting open house dates. Our website features high-functioning search tools, buying and selling articles and extensive information about the Iowa City area and neighborhoods which draws in and retains buyers more frequently and for longer periods of time.
Professional Photos – We hire a professional photograher to take phots of your home and create a virtual tour of your home that helps potential buyers visualize themselves living in your home. Still photos are used to showcase those unique rooms and features that can’t be captured with panoramic photo. Listing data such as number of bedrooms, baths, and unique features are just a few of the many details included in the presentation. Listings with virtual tours get clicked more than listings without a virtual tour. More clicks mean more potential buyers for your home. Virtual tours are linked to all marketing on the web
Full Color Brochures – You will receive high quality custom color flyers that will be placed inside your home and outside your home in a brochure box; each one will have details about your property, our website address and all of our personal contact information.
Virtual Tour – Virtual tours use large high quality panoramic photos to help potential buyers visualize themselves living in your home. Still photos are used to showcase those unique rooms and features that can’t be captured with panoramic photo. Listing data such as number of bedrooms, baths, and unique features are just a few of the many details included in the presentation. Listings with virtual tours get clicked more than listings without a virtual tour. More clicks mean more potential buyers for your home. Virtual tours are linked to all marketing on the web.
E-Flyers/Direct Mail – A custom designed e-flyer displaying photos and features of your property is sent to over 400 area real estate agents and brokers and to potential buyers. A “just listed” letter will be sent to all surrounding homes in your neighborhood promoting your property. Many times neighbors have friends or family that may be looking for a home in their neighborhood and are a good source for potential buyers.
Showings – We personally show your home to qualified Buyers who are unaccompanied by another real estate agent. An appointment is made with you first; we open and prepare your home for showings, accompany the Buyers through the home highlighting its unique features and then secure the home and pets after the viewing. We will also schedule appointments with you for other real estate agents wanting to show your home to their Buyer clients. We will follow up with you on client and realtor feedback from all showings of your home.
Organized Open Houses – We will hold open houses for your home when it is convenient with you and your schedule. When possible, we coordinate open houses with other Realtors who have homes for sale in your neighborhood to increase turnout and broaden your property’s exposure.